Product photography refers to the capture of any visual representation of an item being offered for purchase. Referred to as business photography, the purpose of these pictures is to allure potential buyers into buying the products that have been photographed. They include additional information about the products, which complements the written content and descriptions. The aim is to provide prospective buyers with a comprehensive understanding of the merchandise.
Product photography is a broad category that can encompass 3D renderings or graphics that resemble actual photographs in their realistic appearance. These are commonly found on online platforms such as Amazon and eBay. Cranium Care, a company that specializes in creating hair products for men who are bald, chooses to delegate their 3D rendering tasks to external providers. Product photography strictly refers to images captured by a genuine camera of actual objects, while renderings are excluded from this category.

After our tenure in the video production and marketing industry, we’ve realized that the creation of a video isn’t complete once it’s gone through post-production. When it comes to utilizing videos for marketing, it is crucial to incorporate Strategy and Distribution stages in addition to the usual steps. This will guarantee a remarkable and triumphant final output.